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Need Help? Ask our dedicated Sam's Club members-only Serta hotline, staffed especially for you by Serta Mattress Specialists: 1-888-240-1945 The Serta® iComfort® Hybrid Recognition Extra-Firm Mattress offers the familiar look and feel of a traditional firm mattress with the unique benefits of our EverFeel® Triple Action™ Gel Memory Foam. Plus an extra-thick layer of our Serta® Support Foam gives this mattress its extra firm feel. Your body gets the individualized support it needs from Serta's most advanced Duet® Elite Individually Wrapped Coil Support System. It features strategically placed coils to balance comfort and support across the mattress, while BestEdge® Foam Encasement ensures an edge-to-edge sleeping surface. What makes Serta iComfort Technology Different? EverFeel® Triple Effects™ Gel Memory Foam Our exclusive and advanced material is inspired by memory foam, yet is completely different, designed to intelligently respond to your body. Unique structure of tiny cushioning chambers instantly responds to the contours of your body to help relieve pressure points for more cradling comfort. Plus, it's infused with millions of Titanium gel beads that gather to help add strength and support where your body needs it most. EverTemp™ Technology Serta's exclusive technology helps our advanced memory foams remain comfortable regardless of temperature or humidity An advanced thermal management system in the gel beads dissipates excess heat to help you sleep at a comfortable temperature Duet® Elite Coil System with BestEdge® Foam Encasement Serta's most advanced individually wrapped coil support system Exclusive design features strategically placed coils that balance comfort and support across the mattress Each coil is individually wrapped and ventilated to aid in overall mattress airflow BestEdge® Foam Encaseme