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Need Help? Ask our dedicated Sam's Club members-only Serta hotline, staffed especially for you by Serta Mattress Specialists: 1-888-240-1945 For the ultimate in cradling comfort, the Serta® iComfort® SmartSupport™ Hybrid Bed combines the exclusive EverFeel® Triple Action™ Gel Memory Foam with the SmartSupport™ Memory Coil System, the world's first system that offers support with the unique feel and response of memory foam. These advanced techologies are combined with the familiar look and feel of a cushion firm mattress. Your body gets the individualized support it needs from Serta's most advanced Duet® Elite Individually Wrapped Coil Support System. It features strategically placed coils to balance comfort and support across the mattress, while BestEdge® Foam Encasement ensures an edge-to-edge sleeping surface. The Serta® iComfort® HB300Q model offers a "cushion firm" feel, which combines a slightly firmer sleep surface with subtle, pressure relieving comfort. What makes Serta iComfort Technology Different? EverFeel® Triple Effects™ Gel Memory Foam Our exclusive and advanced material is inspired by memory foam, yet is completely different, designed to intelligently respond to your body. Unique structure of tiny cushioning chambers instantly responds to the contours of your body to help relieve pressure points for more cradling comfort. Plus, it's infused with millions of Titanium gel beads that gather to help add strength and support where your body needs it most. EverTemp™ Technology Serta's exclusive technology helps our advanced memory foams remain comfortable regardless of temperature or humidity An advanced thermal management system in the gel beads dissipates excess heat to help you sleep at a comfortable temperature SmartSupport® Memory Coil System World's first memory coil supp