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Need Help? Ask our dedicated Sam's Club members-only Serta hotline, staffed especially for you by Serta Mattress Specialists: 1-888-240-1945 For a feeling of unmatched responsive cradling that follows your body's every move, our all-new iComfort SmartSupport® bed combine our exclusive EverFeel® Triple Action™ Gel Memory Foam with our new SmartSupport® Memory Coil System. This is the world's first memory coil support layer that brings the unique feel and response of memory foam to an advanced spring system - but without the springy feel of other support system. The Serta® iComfort SmartSupport F300 Mattress and boxspring set offers a medium-plush feel, for those who want to experience the benefits of our advanced features with the comfort that's "right in the middle". What makes iComfort Technology Different? EverFeel® Triple Effects™ Gel Memory Foam Our exclusive and advanced material is inspired by memory foam, yet is completely different, designed to intelligently respond to your body. Unique structure of tiny cushioning chambers instantly responds to the contours of your body to help relieve pressure points for more cradling comfort Plus, it's infused with millions of Titanium gel beads that gather to help add strength and support where your body needs it most SmartSupport™ Memory Coil System World's first memory coil support layer brings the unique feel and response of memory foam to an advanced spring system Compact layer features hundreds of individually wrapped, slow recovery coils that work with the foam layers above and below to continuously adapt to the contours of your body Helps provide additional conforming support without any of the unwanted springy feel of the other support systems Cool Action™ Gel Memory Foam Serta's original Gel Memory Foam is infused with millions of MicroSupport® gel beads