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Not satisfied with your lawn even after youve fed it?Thats because youre doing HALF the Job. The New American Lawn is a cutting-edge lawn care program that not only feeds the lawn, like every program on the market today, but, unlike all others, Feeds The Soil! That's right, the soil.Healthy soil is the foundation for all great lawns. Your soil must be free of compaction, possess healthy microbial populations, and have the correct pH or your 'great lawn' journey will not happen. Think about it. Would you plant your annuals and perennials in a poor quality potting soil? Of course not. So why not ensure that your grass is growing in quality soil, too? The New American Lawn makes this happen!GREAT LAWNS ARE AS EASY AS remembering - U-S-AUUse genetically superior Black Beauty grass seed when seeding.SStop soil compaction and stimulate soil microbes with Love Your Lawn Love Your Soil.AAdjust and balance soil pH with MAG-I-CAL.